Posts tagged Paid Link Building
16 Things Experts Say About Social Media Optimization (SMO)
Jan 28th
Within the past year alone, there have been a considerable number of resource materials that sound like the social media subject equivalents of self-help books.
What remains to be one of the most comprehensive and effective lists, however, was created back in 2006. As to be expected, within the next four years the game has been changing dynamically — but the fundamentals have proven to be the same. The 16 Rules for Social Media Optimization as penned by five of digital marketing’s go-to professionals are an excellent springboard for review and innovation of strategies.
Rohit Bhargava, who has been credited for terming Social Media Optimization or SMO, outlined the bulk of the list with:
- Increase Your Linkability. The key performance indicator of any social media campaign revolves around link building. The simple commitment to maintaining a blog for one, can do wonders for increasing linkability.
- Make Tagging and Bookmarking Easy. Twitter, Facebook, StumbleUpon are names to be recited by online marketers as sacred. The easier it is to share your content, the likelier it is to be spread.
- Reward Inbound Links. Positive reinforcement works in most cases, but in building your credibility, also bear in mind that not all inbound links ought to be automatically reciprocated.
- Help Your Content Travel. Through RSS feeds, newsletters, social media updates, and downloadable files, content that can conveniently be communicated expands your reach.
- Encourage The Mashup. The fact is, your content will be available for most of the world to see. Encouraging your followers to add their own take on the matter will make for an entirely productive interaction.
Enumerating two important points, Jeremiah Owyang, emphasizes the need to:
- Be a User Resource, Even if it Doesn’t Help You. Well, doesn’t help “directly” — it will return in the form of recognition as the go-to authority for information on your field of expertise.
- Reward Helpful and Valuable Users. Following the Pareto Principle of 80-20, forming relationships with your influential VIPs are a valuable investment.
Four things that Cameron Olthuis shares never to underestimate are the value of:
- Participation. Being involved, belonging to a community to which you significantly contribute to — that is what social media is all about.
- Knowing How to Target Your Audience. To ignore this piece of advice would be folly.
- Create Content. Real content is different from space-fillers in being relevant, informative, and reliable.
- Being Real. Sooner or later the truth will prevail. Fakers, scammers, hypocritical identities will backfire no matter the short-term advantages.
Creating a difference is simplified by keeping in mind the two things contributed by Loren Baker:
- Don’t Forget Your Roots, Be Humble. Do not forget the people who have one way or another brought you where you are today.
- Don’t Be Afraid to Try New Things, Stay Fresh. Be critical, yet open-minded about opportunities to constantly improve.
Lee Odden completes the list by focusing on Social Media Optimization with the easy to understand advice to:
- Develop an SMO Strategy
- Choose your SMO Tactics Wisely
- Make SMO part of your process and best practices
BING: Reverberating an SEO Revolution
Jan 1st
Netizens were decidedly intrigued with the beta launch of Microsoft’s Bing.com – branded as a much-needed innovation by serving as a pioneer Decision Engine. For several years people have been grappling with information overload online, finding it difficult to move from what-they-found-on-the-web to what-they-can-DO with what-they-found-on-the-web. And that’s if they found what they were meant to look for in the first place (more often than not, several re-queries have to be made to get it right).
Bing.com differentiates itself in this aspect.
- Credibility on Domain Age With Microsoft as Bing’s backer, everyone involved in the SEO industry is keen on investing time on this tool as well. One of the most immediate things that becomes evident is how this new site pays a lot of credibility on domain age. Therefore acquiring key domains that have been registered for a long time are valuable purchases.
- Titles could very well make or break the page rank on Bing.com. Pages with titles and main headings that contain key words are more likely to get picked up for search queries. Everyone knows text-heavy sites are more favored in searching, this is all the more true with this new alternative to Google. Might as well throw in meta keywords as well for good measure.
- DEO (Decision Engine Optimization) One thing to also consider in what is being touted as DEO (decision engine optimization) is the linking out. As opposed to the main search engine competitor’s perception of linking out, Bing takes this as a plus point for any site.
- “linkfromdomain” Feature How else does Bing empower linkbuilding? What anyone involved in SEO will be especially gleeful about is the site’s ability to help in pinpointing excellent linkbuilding targets. Or, if there is already a reputable website one is eyeing, Bing helps one find possible avenues to get links from them. This is made possible by the new player’s unique “linkfromdomain” feature. Simply put, it enumerates the pages that are linked-to from the specified domain by entering “linkfromdomain:”. Think of it as finding just the perfect crowd to run around with.
Although its measurable impact has yet to be seen, the changes it brings to the game of link-building and web search optimization are something to keep an eye out for. As a press release on Microsoft explains, Bing’s initial priorities are on helping making choices related to trip planning, local business searches, health information, and e-commerce’s foundation of purchase decisions. This is a red flag for online marketers in these industries and a virtual neon sign for those from other fields to get a head start as early as they can.
Free vs. Paid Press Release Sites
Jan 1st
A link building company is presented with so many options when it comes to meeting the demands of its clientele. Press release websites, in particular, have been increasingly important in any link building service being sought. It is all too easy to get overwhelmed with the sheer number of these information distribution websites promising to get your message to the most number of people in the soonest time for the greatest impact. Link building popularity owes much to these sites, whether it is a service delivered free of charge or possessing a reasonable price tag.
A non-negotiable option for free sites would have to be readability and comprehensiveness; that is the point after all in creating press releases. Some of the highest ranking sites from this category are:
NPR (Alexa Traffic Rank 1, 235 | 38, 725 Sites Linking In) National Public Radio’s website is professionally-done and extremely easy to navigate for its massive written and audio information.
PRLog (Alexa Traffic Rank 1, 544 | 3, 175 Sites Linking In) Provides page view numbers, material source/reference, and a brief 1-2 liner below the article title for easy reference.
Free-Press-Release (Alexa Traffic Rank 2, 072 | 2, 731 Sites Linking In) Bookmark & share at a click, star ratings, and free distribution to Google News are but a few of the things that made this site what it is in terms of ranking.
Premium/upgraded accounts enjoy better privileges and features to optimize link building with a respective fee. Search engine friendly benefits, images, clean-cut and well-thought aesthetics set the Paid PR sites apart from the rest. Paid sites that guarantee value and customization include:
PRWeb (Alexa Traffic Rank 2, 880 | 16, 751 Sites Linking In) Different
visibility classified under standard, social media, SEO, and media have corresponding
prices per news release.
PRNewsWire (Alexa Traffic Rank 4, 007 | 13, 957 Sites Linking In) As a partner
in business, PRNewsWire.com provides a turnkey solution from distribution + targeting,
monitoring & measurement + web site engagement + multimedia & Broadcast PR + Marketing
are but a few of their features.
Businesswire (Alexa Traffic Rank 5, 657 | 10, 688 Sites Linking In) Included
in its impressive portfolio is expertise in PR, IR (regulatory), and media services. These feature custom web, email and RSS feeds, as well as the latest in search engine optimization techniques. In the more technically financial side, the site also provides a comprehensive XBRL support for formatting and distribution.
Our Little Black Book of Press Release Sites
Dec 8th
With the massive potential that is the Internet, knowing where to look has become somewhat a survival skill. When a link building company works on a particular project, it will also take a look at its press releases and where to strategically post them. After all, link popularity is built significantly on high traffic networks a site is affiliated with.
As it is with many things online, there are already multitudes of PR websites to choose from. Working closely with their chosen link building service provider, one should know the pros and cons with each potential hub for information dissemination. Profiling a select list to consult for link building purposes, the directory below is a good place to begin.
Of the most remarkable paid-service PR websites, the following are among the most trusted for the value they give back to your investment:
PRWeb (Alexa Traffic Rank 2, 865 | 16, 751 Sites Linking In)
PRNewsWire (Alexa Traffic Rank 3, 976 | 13, 957 Sites Linking In)
BusinessWire (Alexa Traffic Rank 5, 635 | 10, 688 Sites Linking In)
PRLeap (Alexa Traffic Rank 26, 315 | 1, 741 Sites Linking In)
To get considerable privileges for free, these sites are also promising tools in generating buzz for your press release:
Bignews
PostAFreePressRelease
MyFreePR
Express-Press-Release
Press-Network
Business.PageRelease
MediaSyndicate
PressBox
SeeNation
PressZoom
PageRelease
PRWindow
PromotionWorld
NewsBlaster
ClickPress
PressReleaseCirculation
PRurgent
PressMethod
Information-Online
PRCompass
PressMediaWire
PressReleasePoint
SpeedyPR
PressRelease
PRLog
PRFocus
OpenPR
Free-Press-Release-Center
Free-Press-Release
FreePressReleases
Free-News-Release
PressBox
ExactRelease
Dir.Free-Press-Release
Live-PR
PressPortal
I-NewsWire
PR-USA
NewYork-Press-Release
PressFlow
Washington-Press-Release
UKPRWire
Press Release Prerequisite
Dec 3rd
Writing a press release is but a fraction of a competitive industry driven by link popularity, keywords and knowhow. After all, of what use is a compelling message if it is left unheard by the greater many? In the ruthless game of marketing, going bankrupt is only a hair’s width better than being anonymous. A link building company would know this better than any other group. This environment is one where only a high caliber press release website would thrive best.
The role of such a hub is as an information disseminator, a modern day town crier. Companies would submit their press releases (properly edited for search engine optimization, of course) to these sites as part of their efforts on link building. The more links there are to and about the article, the higher its rank in search results. For almost everyone, even the other media forms (newspapers, radio stations, international television), picking up leads from online sources has become a more relevant and practical business sense that companies can invest in for an effective link building service.
Press release websites build their clout on the grounds of who their friends or contacts are. Online groups that they have partnerships with are a point of consideration; a well-networked website is one that has high-ranked, credible affiliates. Once a press release is submitted, the website syndicates this to its own professional circles thereby ensuring that buzz is being generated by the hour with every link.
Not all of these online portals are created equal, though. A press release website should be evaluated for its pricing and package options, the number of its affiliates, as well as their statistics online. After all, the site itself has to walk the talk (some pegs ought to include a mix of free, paid, registration-based sites such as www.betanews.com, www.directionsmag.com, www.prleap.com). One can bet that a site that doesn’t even get on the top results when searching for keywords such as “press release website” or “online press release” won’t give your own company’s articles a fighting chance. Sites that constantly seek to broaden their scope show a commitment for non-complacency. Profnet, for instance, uses the advantage of having existing relationships with the press release writers. In creating a community of experts, it provides users another reason to use the site by giving them additional value. This type of website should be viewed as a valuable business partner that will be in it for the long run – a prerequisite in today’s corporate arena.
PageRank Unraveled
Oct 29th
PageRank (PR) is a word often revered by many in the SEO community when launching link building campaigns. When you are a site owner for instance, you would want to obtain high page rankings. As in a competition, the higher the rank, the better you are compared to the rest.
PageRank is an overused term that describes how your site is faring in terms of link popularity and exposure to search engines. Although it is common knowledge now that PageRank is not the only factor the affects a site’s link popularity, as there are quite several of them, site owners and people involved in a link building campaign need to get a glimpse of how PageRank is calculated. The better you understand PageRank, the more effectively you will be able to handle any link building effort.
What is PageRank?
PageRank is a numerical value that is assigned to a site for the purpose of measuring its importance or relevancy. PageRank was developed by Google founders Larry Page and Sergey Brin. The concept was inspired by citation analysis conducted on scholarly journals or articles to measure its credibility. The more times a paper gets cited, the more important or credible it is to its peers.
PageRank computes the probability of finding a web page if a person randomly surfs the Internet. Google uses the mathematical formula,
PR(A) = (1-d) + d(PR(t1)/C(t1) + … + PR(tn)/C(tn)), where:
A = Linked Page
tn = Linking Page
C/(tn) = Number of outbound link on v
d = damping factor, normally set to 0.85
Despite its intimidating appearance, the mathematical formula has several implications for obtaining the link popularity of a web site:
- If a web page links to another page, it is essentially casting a vote in favor of that page.
- If several pages link to a web page, it means it has more votes and deserve a higher rank.
How does Google assign PageRank?
Google PageRank is highly dependent on the quantity of backlinks. An experiment conducted by SEOWatch concludes that the more backlinks a website has, the higher the PR will be. This is logical since the PageRank was designed as a type of balloting system among Web users where site owners “vote” by linking to a particular page to show support. This explains why PR is often referred to as a measure of link popularity.
However, because mere reliance on quality of links have made spamming and search engine manipulations a link building tool in order to influence a site’s positioning, Google’s algorithm includes the quality of backlinks associated to a website in its calculation. If the pages linking to your site have high PR and are considered “high authority” sites, then your page shares a piece of their reputation and improves its link popularity.
Google PageRank considers other factors in assigning values to web sites. These include site age, back link duration and back link relevancy. The fact that Google considers back links’ relevancy helps warn site owners: bad sites can harm your overall total PageRank and your link popularity.
Is there only one type of PageRank?
There are variations of PageRank used by Google in order to measure importance or relevancy.
Google Toolbar PageRank. This feature projects a page’s PageRank as a whole number ranging between 0 and 10, 10 being the highest. In order to restrict and disallow search engine manipulations, the accurate procedure on how Google calculates PageRank is not disclosed. However, there is always stress on the quantity and quality of backlinks to produce higher PR and higher link popularity.
Search Engine Results Page (SERP) Rank. Link building campaigns are built around this type of ranking. It returns the actual result produced when a search engine responds to a keyword query. A web page’s SERP rank is indicated by a link’s placement on the SERP. If the page can be found on the top positions in a SERP, the higher its SERP rank. It must be noted that while PageRank plays a vital part in SERP, a myriad of factors are included in its computation. Any link building campaign should be geared towards achieving the highest SERP ranking for a website or websites.
In order to deter search engine manipulation, Spamdexing, and spoofing, as a means of building link popularity, Google is mum on how factors influence PageRank specifically.
What are some tips to improve PageRank?
The encouraging thing about being able to understand PageRank is that webmasters, site owners, or a link building company can determine how to adjust some factors in order to optimize PageRank and improve link popularity. A high PR to add to other link building methods will drive you ahead of competitors. There are three basic areas to consider when optimizing PageRank:
- The quality of links you choose to have link to your site. The link you choose and the effort you put in to acquire them are essential in PR optimization. As explained before, quantity and quality of links are important considerations in PR and link building. Choosing link farms and banned sites to link to you would prove disastrous to PR and link popularity.
- The site you choose to link out to from your site. In using outbound links, there is one golden rule: ‘Keep PageRank within your site.’ Linking out will decrease your total PageRank compared when you decide not to link out. However, if you choose to link out as part of your link building campaign, experts advise to choose pages that has both a low PR and a lot of links to your site.
- The internal quality of your site. Your site’s navigational components and linkages must be able to distribute PageRank within the whole site. To accomplish this, Google’s algorithms must consider as much content in your site as worthy of being indexed. Developing quality content creates more PageRank and boosts link popularity.
While PageRank is a valuable tool, achieving link popularity through PR optimization must be combined with quality visitor experience. Gaining higher PageRank will not amount to any significance if users could not find content to enhance their experience when navigating your site.
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Web Directories With Price Tag Value
Oct 29th
Submitting to Internet directories remain a viable link building method that will greatly aid you in improving your site’s link popularity and alter your SERP rankings for the better.
Site owners who are serious about getting top rankings and enhancing their site’s link popularity need to come up with a concrete link building campaign composed of effective and diverse link building techniques. Directory submission contributes to link popularity because it focuses on increasing the number of backlinks that are pivotal in the SERP rankings. If you pursue high quality link building using other methods and increase inflow of backlinks by submitting your URL effectively to Internet directories, the greater your change in breezing ahead of your competitors.
The successful use of directory submission to boost link popularity and rankings depends on the number and quality of directories you submit your website to. The importance of “quality” in directory submissions, as in other link building methods cannot be overemphasized. Algorithms in Google and other major search engines favor sites listed in high quality directories.
Are Free Directories Worth It?
There are thousands of possible directories that you could submit your website to for your link building campaign, but screening out thousands into a group of high quality directories will take time. When time is an issue for you, you can hire a link building company to handle directory submissions for you.
High authority directories are the most popular go-to directories for site owners who are gunning for top spots in the SERP rankings. An important option you need to consider if you intend to submit a URL to an Internet directory for enhanced link popularity is The Open Directory Project at DMOZ.org. The Open Directory Project feeds content to search engines like Google, Lycos, Hotbot, AOL Search, Ask Jeeves and Netscape, among others. Listing your site at DMOZ is helpful to your link building campaign since this allows your information to be found on several smaller search engines and directories on the Web.
Moreover, DMOZ is considered to be among the free higher authority directories that are guaranteed to build link popularity. The downside with DMOZ however, is that its free listing feature subjects sites to very strict quality control procedures before submissions are accepted. Hence, acceptance is not easy and turnaround takes a considerable amount of time. Despite this, site owners must consider submitting to DMOZ and other free quality directories for link building. They must also submit to paid directories listings for site inclusion.
Paid Directories
Why do you need to pay fees to be included in the directory listing? According to Matt Cutts of Google, the purpose of the fee in a high quality directory is to compensate the time and effort of someone (an editor) doing a genuine evaluation of a URL or site. There have been concerns that Google’s rejection policy of URLs with paid links would render listing into paid directories useless in link building efforts, but Cutts has explained it clearly that Google does not penalize directories requiring minimum fees for editorial reviews. What Google blacklists are directories that sell links for link juice, passing PR and purely for profit with no regard for the end user.
If used effectively, directory submissions as a link building method guarantees a high return on investment (ROI). By increasing the number of backlinks to your site, directory submissions help you gain link popularity and a better placement on the SERP rankings. Directory submissions are a long-term advertising technique that can directly send customers at your doorstep. Since it acts like an online phonebook of sites, having your site listed in many quality directories means a greater likelihood for prospective customers to view your site and obtain contact information.
In the group of paid Internet directories, there are major differences in payment options. Some charge a lifetime or one-time fee and others charge an annual or recurring fee. Depending on your ROI goals, you need to evaluate the payment guidelines and review payment options before selecting the directory to submit to. Here are definitions to guide you:
- Paid web directories. These are Internet directories that charge site owners a fee for their site inclusion on the directory. They are also called premium, commercial, or pay-for directory listings. Among the high authority paid directories include Yahoo! Directory, Skaffe, Joeant, Abilogic, eLib, and BOTW Directory.
- Annual fee web directories are directories that charge site owners an annual fee to get listed on the directory. They are also referred to as recurring fee, recurring membership listings, or recurring fees.
- Permanent fee web directories require a one-time charge for directory listings. This means that you pay a lifetime fee for site inclusion.
There is some debate on which payment option is best. Some prefer the permanent fee listings since it is more economical, but others question the quality of services in one-time listings. Recurring or annual fees are usually paid in order to maintain directories. As submissions increase, the larger the directories become, so Internet directories deem it fitting to charge site owners to maintain the directories and pay for editorial costs to ensure effective and sustained indexing for Google rankings.
The choice is entirely left on the discretion of the site owner. A rule of thumb: do not pay too much for submission to paid directories. Submit to free directories and suggest your site only to high quality paid directories that guarantee ROI.
Cashing in From Blogging
Oct 29th
Blogging has not only proven to be an effective link building method but a potent revenue-generating activity as well. A new crop of bloggers are raking in more profits than ever, reports Technorati’s Blogosphere. Usually, bloggers make money out of advertising space and other ad-related revenues. Today however, they also generate income by exploiting other avenues such as running conferences, doing speeches, and engaging in other media activities to generate link popularity and revenue from their blogs.
If you feature high quality content, you stand a greater chance not only of building traffic and enhancing link popularity, but hitting it big money-wise, too. Among the most common ways of monetizing blogs are the following:
Selling ad space. The easiest way for bloggers to earn money out of their site is to partner with advertising networks. This is almost hassle-free. There is no need to maintain ads inventory or sustain business relationships. By using a profit sharing model, you can sell goods or real estate on your RSS feed or blog.
Tip jar. The best thing about developing a blog with useful and meaningful content is not only the increase in traffic and link popularity. Some people who become fans of your site may decide to donate so you can continuously come up and write high quality and relevant content.
Affiliate program. This money-earning technique gets you to market other people’s goods or products. Every sale you complete entitles you a share in the commission. Still, this is relatively stress-free since there is no need for you to create products, maintain an inventory, do deliveries, or act as customer support.
Writing work. Bloggers can also get paid for writing articles or doing compensated reviews for other sites.
Merchandising. Blogs that are successful in link building campaigns go viral and end up with a loyal following. Utilizing your link popularity to sell merchandise such as mugs, T-shirts, and other similar items can earn you extra income. Blogs with high traffic can generate five-figure revenues in a given year.
Coaching and consulting. When you build credibility by successfully developing a blog that has topnotch link popularity and high search engine rankings, you may get offers for consultancy and coaching. A blog can be a feasible method for launching a successful professional career.A profile of money-earning bloggers
Earning money from blogs is not possible without the knowledge and ability to apply effective link building methods. One has to be equipped and skilled with SEO and link building techniques to create blogs with content that actually sell.
It is estimated that among money-earning bloggers, 54% do it as a part-time job, 32% are self-employed, and 14% are paid by corporations. Those who blog on a part-time or full-time basis generate income mainly through display and search ads. They also get a cut when a referral leads to a sale. Around 15% of them are paid during speaking engagements. Among the population of money-earning bloggers, about 17% earn mainly through blogging.
Most bloggers utilize self-serve ad platforms to improve link popularity but the usage of ad networks and blog ad networks is on the rise. In terms of content, around 70% of bloggers write about particular brands while 38% perform product or brand reviews.
Earnings from Blogs
How much exactly does a blogger earn on the average? Technorati computes the average income for a full-time blogger at $122,222. Part-time bloggers get a yearly income of around $14,777. This pegs the average income in blogging at $42,548.
There are bloggers who are paid to maintain sites and do link building activities to promote products of businesses or corporations. More than half of corporate bloggers earn wages for blogging. Other bloggers are also employed by a link building company specifically to help other people’s sites boost link popularity and get improved traffic. In comparison, self-employed bloggers, or those who invest in their own blog ventures, enjoy relatively lower but substantial costs. Usually, expenses in a blog business are broken down into the following: $1,060 for site development; $579 for hosting fees; $5,992 for personal salary; $2,268 for staff salaries; $620 for advertising costs. Overall, the general annual average costs for blogging businesses amount to $10,519.
The buzz about blogging as a powerful link building method has generated another form of hype about it: its capacity to make more money.
A Simple Guide to Link Exchanges
Oct 29th
Link exchanges count among the most convenient and popular ways of building link popularity and ranking high on the search engines. In launching a link building campaign, the value of link exchanges cannot be discounted.
A link exchange refers to either a) the practice of exchanging or trading links with other website owners or b) the confederation of websites where site owners exchange links. A link exchange operates much like a web ring with all member sites registering under a central organization. In a link exchange, unlike the web ring where only navigational hyperlinks are traded, HTML code containing banner advertisements are swapped and participating sites display this on their web page.
Link exchanges are an easy way of creating link popularity, defined as the quantity and quality of the inbound links pointing to your site. By swapping links with other site owners, you increase the potential targeted readership of your site, thereby giving it more exposure. Since getting noticed by the search engines require the quantity and relevancy of incoming links leading to your site, a link building campaign must incorporate link exchange as one of the methods used for gaining link popularity. However, like all off-page optimization strategies, there are pros and cons, and points to consider when leveraging the power of link exchange to boost your link popularity and search engine rankings.
What can be expected from link exchanges?
A big advantage from link exchanges is highly targeted readership, a pivotal factor in building link popularity. By focusing on exchanges with relevant links or doing thematic exchanges with other sites, you can attract a large, quality and highly targeted traffic your way, increasing exposure for your web site. If you can get an authority website that enjoys huge traffic to link to your site, some of that traffic will undoubtedly come your way.
Link exchange remains an important part of the link building process because it still is a leading factor in improving search engine placements. It is the easiest way to increase your site’s link popularity, which leads to higher traffic, and ultimately, a better position in the rankings.
What are the types of link exchanges?
There are several forms of exchanging links: one-way, reciprocal, and three-way.
- One-way link exchange. This is the most favorable type of link exchange that enhances link popularity because major search engines place great importance on inbound links when evaluating page rankings. When performing this type of link, the output link becomes: Mysite1 -> Mysite2
- Reciprocal link exchange. This is a mutual link performed by two websites aimed at generating mutual traffic. Reciprocal links create permanent back links for partner sites. SEO experts typically frown at reciprocal links in general but recommend doing so-called relevant linking, which is a derivative of reciprocal linking that links only to relevant and quality sites. The Output Reciprocal link here is: Mysite1 <-> Mysite2
- Three Way link exchange. This is a variation of reciprocal linking that is advantageous to all parties and attempts to replicate organic link building for the search engine rankings. The Output Three way link becomes: Mysite1-> Mysite2 -> Mysite3 -> Mysite1
Pointers for performing link exchanges:
If done properly, link exchanges can deliver excellent results for your link building campaign. Here are a few pointers:
- When exchanging links, always consider the Google mantra: “quantity, quality, and relevance of links count towards your rating.” Delimit your exchanges to links that are relevant and high quality.
- Stay away from link farms and link trading hubs or networks because the possibility of exchanging links with off-topic link partners will prove disastrous to your link popularity and your rankings.
- Search for relevant websites on search engines. Use Yahoo or Google and search your targeted keyword/s. Target the sites on the upper part of the search results. Visit these pages and ask the owner to link to your site, but do not assume that everyone will say yes. If you succeed, you get inbound links from pages that rank well in the eyes of the search engines, a very advantageous thing for your link popularity. If simply asking for a link does not work, you can offer incentives such as commissions or free advertising.
Link exchange is the most popular method to acquire link popularity, but for large web-based promotional campaigns, exchanging links can be very tedious. Fortunately, you always have the option of hiring a link building company to handle your link exchanges or your link building campaign for that matter.
Submitting Press Releases for Link Popularity
Oct 22nd
In a particular controversial book, Al and Laura Ries hail “The Fall of Advertising & The Rise of PR.” This required management reading builds on the essential, often taken for granted factor of credibility – something advertising is constantly found wanting. However, with what has been dubbed the revolution of the informed consumers or “Insumers,” it becomes a critical factor for businesses to establish their reputation in their respective industry. More than ever, branding and all its applications, which are inextricably connected to PR, have become the battlefield from the boardroom to the market site. Any form of business communication must be treated with a grain of salt – worded, reviewed, and analyzed to an inch of its life.
This brings us to the landscape of press releases.
Broadening perspectives of how PR can, when properly used, be employed to boost link popularity is essential. In a world where information travels at a speed that puts lightning to shame, one misguided statement can cost a company in more ways than one. Broadening perspectives of how PR can, when properly used, be employed to boost link popularity is essential. With the rapidly shortening attention spans of virtually everyone, points make or break at the first glance. In practical terms, a press release must hook the intended readers with the first ten words it employs.
If Twitter is any indication, it has made the liberating power of limited speech a very clear development. Rather than introducing how positively significant who-said-what first, press releases would best focus on initially getting a concise description of the announcement. It is also for the same reason that keeping to the more concrete facts would be wise – this is about establishing credence and not so much sensationalism.
This brings people to square one in considering creating a press release; that is, to first have news that is worth sharing right off the bat. If the writers themselves don’t see any need for this to be relayed (and keeping fingers crossed, RTed or reblogged), then it’s a pretty fair sign that others may find it the same way. As in any form of real communicating, press releases are a two-way process. Keeping this tenet in mind will help the sender remember to put himself/herself in the receiver’s shoes.
Why is this something the audience should spend any amount of time reading? Ask yourself the following:
- Is there enough information to make this substantial?
- For whom exactly is this intended for (target audience)?
- Is the way it is presented something others can relate to and understand?
- And even a bit precariously- how can this message be misinterpreted?
Any seasoned press release professional will tell you then that when the less fancy-schmancy language and flowery adjectives are used, they translate to a much clear-cut and effective statement. With clever press releases a commonly-used tool in link building, it also makes a difference when as much needed contact details are provided. This makes it easier for those who are very interested to share this reading or find out more from you through a convenient medium (fax, phone, mobile, email, office address, website).
Without a doubt, as insumers continue to be gradually more dependent on the online community as a primary source of information, trivial or not, they also understand the importance of content that they can trust. This is where strategic affiliations can come to play. After all, birds of the same feathers do have a tendency to flock together. In this sense, websites and other knowledge pools can be critically reviewed based on its immediate network. A link building service, as provided by the right professionals, can be a considerably wise investment in this light.
Through a re`puted link building company, a writer, public relations officer, brand or marketing department or the entire institution itself can rest assured that its press releases are in the best hands. Such a company will also promise, of course, that the press release will be in other planned hands – preferably copied and praised.