Posts tagged online press release

A link building company is presented with so many options when it comes to meeting the demands of its clientele. Press release websites, in particular, have been increasingly important in any link building service being sought. It is all too easy to get overwhelmed with the sheer number of these information distribution websites promising to get your message to the most number of people in the soonest time for the greatest impact. Link building popularity owes much to these sites, whether it is a service delivered free of charge or possessing a reasonable price tag.

A non-negotiable option for free sites would have to be readability and comprehensiveness; that is the point after all in creating press releases. Some of the highest ranking sites from this category are:

NPR (Alexa Traffic Rank 1, 235 | 38, 725 Sites Linking In) National Public Radio’s website is professionally-done and extremely easy to navigate for its massive written and audio information.

PRLog (Alexa Traffic Rank 1, 544 | 3, 175 Sites Linking In) Provides page view numbers, material source/reference, and a brief 1-2 liner below the article title for easy reference.

Free-Press-Release (Alexa Traffic Rank 2, 072 | 2, 731 Sites Linking In) Bookmark & share at a click, star ratings, and free distribution to Google News are but a few of the things that made this site what it is in terms of ranking.

Premium/upgraded accounts enjoy better privileges and features to optimize link building with a respective fee. Search engine friendly benefits, images, clean-cut and well-thought aesthetics set the Paid PR sites apart from the rest. Paid sites that guarantee value and customization include:

PRWeb (Alexa Traffic Rank 2, 880 | 16, 751 Sites Linking In) Different
visibility classified under standard, social media, SEO, and media have corresponding
prices per news release.

PRNewsWire (Alexa Traffic Rank 4, 007 | 13, 957 Sites Linking In) As a partner
in business, PRNewsWire.com provides a turnkey solution from distribution + targeting,
monitoring & measurement + web site engagement + multimedia & Broadcast PR + Marketing
are but a few of their features.

Businesswire (Alexa Traffic Rank 5, 657 | 10, 688 Sites Linking In) Included
in its impressive portfolio is expertise in PR, IR (regulatory), and media services. These feature custom web, email and RSS feeds, as well as the latest in search engine optimization techniques. In the more technically financial side, the site also provides a comprehensive XBRL support for formatting and distribution.

Writing a press release is but a fraction of a competitive industry driven by link popularity, keywords and knowhow. After all, of what use is a compelling message if it is left unheard by the greater many? In the ruthless game of marketing, going bankrupt is only a hair’s width better than being anonymous. A link building company would know this better than any other group. This environment is one where only a high caliber press release website would thrive best.

The role of such a hub is as an information disseminator, a modern day town crier. Companies would submit their press releases (properly edited for search engine optimization, of course) to these sites as part of their efforts on link building. The more links there are to and about the article, the higher its rank in search results. For almost everyone, even the other media forms (newspapers, radio stations, international television), picking up leads from online sources has become a more relevant and practical business sense that companies can invest in for an effective link building service.

Press release websites build their clout on the grounds of who their friends or contacts are. Online groups that they have partnerships with are a point of consideration; a well-networked website is one that has high-ranked, credible affiliates. Once a press release is submitted, the website syndicates this to its own professional circles thereby ensuring that buzz is being generated by the hour with every link.

Not all of these online portals are created equal, though. A press release website should be evaluated for its pricing and package options, the number of its affiliates, as well as their statistics online. After all, the site itself has to walk the talk (some pegs ought to include a mix of free, paid, registration-based sites such as www.betanews.com, www.directionsmag.com, www.prleap.com). One can bet that a site that doesn’t even get on the top results when searching for keywords such as “press release website” or “online press release” won’t give your own company’s articles a fighting chance. Sites that constantly seek to broaden their scope show a commitment for non-complacency. Profnet, for instance, uses the advantage of having existing relationships with the press release writers. In creating a community of experts, it provides users another reason to use the site by giving them additional value. This type of website should be viewed as a valuable business partner that will be in it for the long run – a prerequisite in today’s corporate arena.